Held in Qatar, the 2022 World Cup mobilized not only football, but also the world economy. By the end of the year, the country’s investment volume is around US$ 220 billion, according to a survey.
The 2018 Russian Cup was the most expensive football tournament in history, having moved about $14 billion. The amount invested in the competition exceeds Qatar’s Gross Domestic Product (GDP) of US$146 billion quoted in 2020.
To mobilize such a great event, it takes a broad investment in infrastructure in the country, such as hospitality and other markets. The big impact goes to the population, as it generates a wave of employment in the country, improving income per person.
During the World Cup, tourism in the country increases significantly, impacting all sectors of that locality. At least 1 million tourists are expected during the event.
Global economy
Brazil, which is almost 12,000 kilometers away, or 12 hours of direct flight from Qatar, already sees the tourism and aviation companies operating here also hoping to “get on” the field and profit from the Brazilian’s passion for football.
Companies such as Qatar Airways and Emirates have scheduled to increase the number of flights from countries to Qatar and Dubai in 2022. It is expected that the billing between the lines will be the largest in history.
Another segment that already profits in world cup weather is that of sportswear giants such as Adidas, Nike, Puma and Under Armour. The brands are part of a market that globally moves $300 billion a year, according to a study by sports value.
The impact on the economy happens globally, even being on a much smaller scale as in the country that is host the event.
The greater the country’s football culture, the greater the economic movement, even if it is not the host country.
Brazil historically makes the dates that the national team plays on a ‘holiday off the calendar’ and people gather to watch the games. This impacts the economy positively, whether in trade, in the purchases of beverages and food, or in the sports trade itself or others.
With a long-term duration, the cup will feature 64 games between 32 teams and attract the eyes of more than 3 billion people, almost half of the world’s population. The idea of the country is, in addition to moving tourism, build a good image and development.
